“ We live in a consumer society, our lives revolve around getting new stuff.. In a pool of brands we've got our own rhythm, we set our own rules, and we know when to brake them.

Navigating our way in modern day fashion culture, crafting limited edition garments at the intersection of consumer culture and high fashion. With a strong commitment to quality, and a nod to the ironic allure of knock-offs.

Every piece is a testament to good design and a well thought concept. Fueled by the everyday humor and disposition rooted in Egyptian culture.

Seamlessly blending function and style, our garments are tailored to elevate your own narrative, ensuring a Distinctive flair coming from the vibrant heart of Cairo."